Bad designs are good

During tutorials yesterday, we had a number of discussions about the importance of keeping your low performance designs.

You need to present all your variants, even if they are very low performance. You will have created developmental and evaluation processes. You will of course be hoping that the developmental process produces design variants which, when evaluated, have good or at least reasonable performance. But in the end, this may not be the case.... the performance may be terrible! But this does not matter - do not try and hide these designs. We are interested in the success of the process, not the success of the designs. And a process that highlights that your designs are weak is a good process... You can then try and change your developmental process to produce  better designs.